The Definitive Guide to Mobile Marketing in

With over 800 million mobile users spending ~8 hours daily online, and India’s digital economy expected to hit $1 trillion by 2030, thanks to mobile-first behaviour

Mobile marketing isn’t just optional—it’s essential. Here’s how to master it in 2025.

Voice Search Optimisation

  • Rising dominance: Consumers increasingly use voice assistants like Siri, Alexa & Google Assistant for queries .

  • Action plan:

    • Target conversational, long-tail keywords (“Where can I buy…?”).

    • Add FAQ sections and quick-answer content for voice queries.

    • Use schema markup to enhance discovery.

2.  AI‑Powered Personalisation

  • What’s new: AI customising mobile experiences in real‑time—recommendations, chat support, and dynamic content delivery

  • Your strategy:

    • Use tools like MoEngage, Leanplum to segment users and adapt messaging.

    • Implement chatbots for instant, relevant conversation.

3. 📹 Short‑Form & Interactive Video Ads

  • Trend data: Short videos on TikTok & Reels are driving 73% of mobile e‑commerce

  • Best practices: Keep content under 30 seconds, use captions, start with a strong hook, and end with a clear CTA.

  • AR & Rich Media Experiences

    • User engagement: AR ads (e.g., virtual try-ons) are surging—projected AR ad market is $14B by 2025

    • Use cases:

      • Try-before-you-buy filters for fashion, makeup, and furniture.

      • Interactive 3D product demos and filters

      • Geo‑Targeting & Proximity Marketing

        • Sharper targeting: With AI-powered geofencing, brands can send offers when users enter specific areas

        • For example, QR code‑triggered discounts near a store.

        • Tips: Use beacons and location data for real‑time notifications and local campaigns

  1. Mobile Wallets & Seamless Payments

Checkout ease: One-click payments via Apple Pay, Google Pay increase conversion rates on mobile

Recommendation: Integrate native mobile wallets and highlight secure, fast payments in your messaging.

Progressive Web Apps (PWAs)

Why PWAs matter: Offer app-like experiences (offline use, push notifications) without requiring installs

Use case: Ideal for businesses without full apps but seeking better mobile UX.

            • Gamification: Use quizzes, spins, challenges, or loyalty points to retain users .

              Social Commerce & UGC

              • Power shift: Social commerce is projected to reach $1T by 2028

              • Execution:

                • Create shoppable posts and integrate with your app/store.

                • Encourage user-generated content via branded challenges—for authenticity and trust.

              • In‑App Marketing & Gamification