The Definitive Guide to Mobile Marketing in
With over 800 million mobile users spending ~8 hours daily online, and India’s digital economy expected to hit $1 trillion by 2030, thanks to mobile-first behaviour
Mobile marketing isn’t just optional—it’s essential. Here’s how to master it in 2025.
Voice Search Optimisation
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Rising dominance: Consumers increasingly use voice assistants like Siri, Alexa & Google Assistant for queries .
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Action plan:
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Target conversational, long-tail keywords (“Where can I buy…?”).
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Add FAQ sections and quick-answer content for voice queries.
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Use schema markup to enhance discovery.
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2. AI‑Powered Personalisation
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What’s new: AI customising mobile experiences in real‑time—recommendations, chat support, and dynamic content delivery
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Your strategy:
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Use tools like MoEngage, Leanplum to segment users and adapt messaging.
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Implement chatbots for instant, relevant conversation.
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3. 📹 Short‑Form & Interactive Video Ads
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Trend data: Short videos on TikTok & Reels are driving 73% of mobile e‑commerce
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Best practices: Keep content under 30 seconds, use captions, start with a strong hook, and end with a clear CTA.
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AR & Rich Media Experiences
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User engagement: AR ads (e.g., virtual try-ons) are surging—projected AR ad market is $14B by 2025
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Use cases:
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Try-before-you-buy filters for fashion, makeup, and furniture.
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Interactive 3D product demos and filters
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Geo‑Targeting & Proximity Marketing
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Sharper targeting: With AI-powered geofencing, brands can send offers when users enter specific areas
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For example, QR code‑triggered discounts near a store.
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Tips: Use beacons and location data for real‑time notifications and local campaigns
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Mobile Wallets & Seamless Payments
Checkout ease: One-click payments via Apple Pay, Google Pay increase conversion rates on mobile
Recommendation: Integrate native mobile wallets and highlight secure, fast payments in your messaging.
Progressive Web Apps (PWAs)
Why PWAs matter: Offer app-like experiences (offline use, push notifications) without requiring installs
Use case: Ideal for businesses without full apps but seeking better mobile UX.
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Gamification: Use quizzes, spins, challenges, or loyalty points to retain users .
Social Commerce & UGC
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Power shift: Social commerce is projected to reach $1T by 2028
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Execution:
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Create shoppable posts and integrate with your app/store.
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Encourage user-generated content via branded challenges—for authenticity and trust.
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- In‑App Marketing & Gamification
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