Mobile-First & Performance-Centric Design

With 60–86% of traffic coming from mobile, mobile-first isn’t optional—it’s essential:

  • Design layouts for mobile screens first, then scale up for desktop

  • Implement large tap targets and sticky CTAs for easy usability Optimize assets to load within 2 seconds—each extra second cuts conversions by ~7%

 Visual Minimalism & Focused Messaging

Clutter-free, purposeful design boosts clarity and conversions:

  • Use minimal layouts with concise copy and clear visual hierarchy

  • Incorporate calming, multi-tone palettes like Pantone’s Mocha Mousse to guide attention

  • Above -the-fold: clear headline, strong value proposition, and compelling CTA

 Engaging Media That Don’t Slow You Down

Use visuals smartly to communicate your message effectively:

  • Prefer fast-loading images, micro-interactions, and short background videos over resource-heavy media

  • Add explainer or testimonial videos (under 30 seconds) to increase conversions by up to 80%

 

Typography & CTAs with Purpose

Every design detail matters:

  • Opt for two font families, generous spacing, and bold typography to enhance readability and focus

  • Use high-contrast, visually anchored CTAs with shape, animation, and strong text to drive action

 Interactivity & Micro-Experience Design

Subtle design touches can boost engagement significantly:

  • Add hover effects, scroll-triggered animations, and sleek micro-interactions

  • Gamified elements like polls, quizzes, and format modules can boost engagement by ~47%