Website HCLTech
๐ผ Job Title: Digital Marketing Manager
๐ข Company: HCLTech
๐ Location: Multiple locations across India / Hybrid
๐ About HCLTech:
HCLTech is a global technology company that helps enterprises reimagine their businesses for the digital age. With innovation at the core, HCLTech delivers solutions across IT, digital transformation, cloud, AI, and analytics โ empowering clients to achieve sustainable growth.
๐ฏ Role Overview:
As a Digital Marketing Manager, you will lead the planning, development, and execution of HCLTechโs digital marketing strategies. Your primary focus will be driving brand awareness, lead generation, and digital engagement across global platforms.
๐งฉ Key Responsibilities:
- Develop and implement digital marketing campaigns across multiple channels (SEO, SEM, social media, email, and display advertising).
- Manage and optimize paid campaigns on Google Ads, LinkedIn, Meta, and other digital platforms.
- Collaborate with internal teams to create engaging content for digital assets โ including blogs, case studies, and landing pages.
- Monitor and analyze campaign performance metrics using analytics tools (Google Analytics, SEMrush, etc.).
- Drive marketing automation and lead nurturing strategies through CRM and email tools.
- Oversee website optimization and ensure consistent brand messaging across all channels.
- Research market trends, competitor activities, and customer insights to refine marketing strategies.
- Manage digital budgets, vendor relationships, and ROI reporting.
๐ง Skills & Qualifications:
- Bachelorโs or Masterโs degree in Marketing, Communications, or a related field.
- 5โ8 years of experience in digital marketing, preferably in a technology or B2B environment.
- Strong knowledge of SEO, SEM, social media marketing, and Google Analytics.
- Experience with marketing automation tools like HubSpot, Marketo, or Pardot.
- Excellent analytical, communication, and leadership skills.
- Creative mindset with the ability to craft innovative campaigns that drive measurable results.
๐ Why Join HCLTech?
- Work with global teams on innovative digital transformation projects.
- Be part of a culture that values creativity, collaboration, and growth.
- Continuous learning opportunities through HCLTechโs leadership and innovation programs.
๐ฌ If youโre passionate about creating impactful digital experiences, leading data-driven campaigns, and shaping global brand presence โ this role is for you!
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