Website Marico
Business Analyst – Commercial & Digital Performance
Location: Mumbai, Maharashtra, India
Employment Type: Full-time
Department: Business Analytics / Commercial Intelligence
Industry: Fast-Moving Consumer Goods (FMCG), Consumer Internet, Beauty & Wellness
About Marico Limited
Marico Limited (BSE: 531642, NSE: MARICO) is one of India’s premier consumer goods companies operating across global beauty, health, and wellness categories. Reaching 1 out of every 3 Indians, Marico generates an annual turnover exceeding USD 1.3 billion across India and key markets in Asia and Africa.
Our brand portfolio features trusted household names and high-growth digital-first brands, including Parachute, Saffola, Set Wet, Livon, Beardo, Just Herbs, True Elements, and Plix. International operations contribute approximately 25% of Group revenue, powered by leading regional brands like Purité de Prôvence, Code 10, and X-Men.
About the Role
Marico is looking for an analytical, commercially minded Business Analyst to join our team in Mumbai. In this role, you will bridge data analytics and commercial strategy—tracking multi-channel performance across E-Commerce, Quick Commerce, D2C, and Modern Trade.
You will build financial models, analyse customer acquisition economics, evaluate gross contributions, and harness AI tools to deliver executive-ready insights that directly impact brand growth.
Key Result Areas (KRAs)
1. Business Performance & Offtake Analytics
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Monitor sales performance and off-take metrics across E-Commerce, Quick Commerce, D2C, and Modern Trade channels.
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Identify growth drivers, market trends, and performance gaps using data-driven methodologies.
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Deliver actionable category and brand growth insights to commercial decision-makers.
2. Channel Performance Management
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Build and maintain robust channel-level performance dashboards.
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Track channel contribution, volume growth, profitability, and operational efficiency.
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Recommend high-ROI strategic interventions to optimize channel margins.
3. Customer Analytics & Acquisition Effectiveness
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Analyze core D2C customer metrics: Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV/LTV), Repeat Purchase Rate, and Cohort Retention.
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Pinpoint opportunities to lower acquisition costs and boost long-term customer retention.
4. Gross Contribution & Profitability Analysis
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Track Gross Contribution (GC) across specific SKUs, sales channels, and customer segments.
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Assess the net financial impact of trade promotions, festive discounts, and dynamic pricing strategies.
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Partner with cross-functional business units to preserve and expand profit margins.
5. Scenario Planning & Commercial Simulations
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Design what-if business models to project outcomes for pricing changes, promotional structures, and marketing spend.
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Provide leadership with scenario-tested data to guide strategic investments.
6. Automated Data Visualisation
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Design interactive, scalable dashboards in Power BI, Tableau, or Looker.
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Convert complex relational data into crisp, executive-ready presentations and automated reports.
7. AI-Enabled Analytics & Productivity
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Integrate AI tools into workflows for data gathering, predictive forecasting, and automated trend identification.
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Streamline recurring reporting tasks to increase overall analytical output.
Candidate Profile & Qualifications
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Education: B.Tech / B.E. degree from a recognized institution.
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Experience: 1–3 years of proven experience in business analytics, commercial decision support, or data analytics.
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Industry Background: Direct experience in high-growth consumer internet, startups, or D2C environments within beauty, wellness, or personal care preferred.
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Technical Proficiency:
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Advanced SQL skills (joins, window functions, complex aggregations).
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Advanced Microsoft Excel (financial modeling, dynamic formulas, scenario tools).
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Hands-on proficiency with Power BI, Tableau, or Looker.
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Commercial Acumen: Demonstrated ability to translate raw transactional data into bottom-line business value.
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