Associate Social Media

Role description

Educational Qualification: Graduate / Diploma in Marketing, Media, Communications, or related fields.

Desired Experience: 2–4 years of hands-on experience managing social media for a brand or agency. Proven expertise in creating viral content including Instagram Reels, YouTube Shorts, and content trends. Experience in crafting engaging visual and video-first content that drives virality and engagement. Should be flexible and ready to provide round the clock support on social media channels as and when needed.

Key Objectives of the Job:

To craft and execute thumb-stopping, share-worthy content and reels that drive engagement, build community, and accel erate brand growth across Linked in, Instagram, YouTube, and emerging channels.

Develop a content plan focused on Reels, Shorts, Stories, Carousels, and trending formats.

Own the ideation-to-execution cycle for viral campaigns: concept, script, shoot (basic), post, promote.

Collaborate with design/video teams and external creators to produce high-quality short-form content.

Monitor con tent performance and fine-tune creative based on data insights.

Engage with the audience via comments, DMs, polls, stickers, and community features.

Stay on top of viral trends, meme culture, influencer content, and creator economy.

Benchmark against top-per forming brand and creator accounts—borrow smartly.

Drive employee-generated content and amplify internal talent/stories.

Desired Skills and Experience – Associate Social Media

Consistent follower growth and engagement rate across LinkedIn, Instagram & YouTube.

At least 1 viral Hero campaign per quarter (benchmarked on reach & engagement).

Regular stream of trending Reels/Shorts with high completion rates.

#1 in social m edia performance among India-based ESPs.

Recognition in digital/social media awards within 12 months.

Other desired attributes:

Good Communication, Interpersonal & Coordination Skills

Strong visual storytelling and copywriting for social-first content

Can shoot/edit basic content on mobile independently

Strong analytical skills and process orientation

Ability to work under pressure and meet tight deadlines.