Social Media Executive- Entertainment

The Pinkvilla team is looking for a talented, smart, and experienced Social Media Executive across all Social Media platforms.

About PinkVilla:

Pinkvilla is one of the largest digital websites in entertainment, Social Media Executive lifestyle and fashion categories with 30 million unique users and 21 million social media followers.

Based in: Mumbai

What do you need to do? (Role and Responsibilities)

• Develop creative and engaging social media posts for Pinkvilla social media handles
• Manage the day-to-day handling of all social media channels, adapting content to suit different channels.
• Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic.
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
• Form key relationships with influencers across the social media platforms.
• Undertake audience research.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
•  Recommend improvements to increase performance.
• Set targets to increase brand awareness and customer engagement.
• Encourage collaboration across teams and departments.

Qualification:-

Excellent understanding of digital marketing concepts.

• Strong creative and analytical skills.
• Minimum 4+ years of Experience in Social Media- Instagram, Facebook, Snapchat, X, etc
• Must have experience and knowledge of the latest updates in Entertainment.
• Preferred candidates from the Media Industry.
• Candidate must have good knowledge and awareness of Bollywood entertainment & US-centric news, and Global trends
• Good knowledge of all different digital marketing platforms.