• Full Time
  • Chennai

Website ITC Limited

Position: Assistant Manager – Digital Marketing
Location: Chennai
Experience: 2–5 years
Qualification: MBA in Marketing, Communications, or related field (Preferred: XIC, SIMC)

About the Role:
As an Assistant Manager – Digital Marketing, you’ll be the bridge between our brand vision and its digital impact. You’ll craft compelling campaign strategies, optimise content for engagement, and drive online performance to connect with today’s digital consumers.

Key Responsibilities:

  • Brand Communication Planning: Design and execute impactful digital campaigns with creative agencies to resonate with target audiences.

  • Content Creation & Optimisation: Develop platform-specific advertising content that is SEO-optimised to increase visibility and traffic.

  • Content Syndication & Partnerships: Manage influencer collaborations and explore new digital partnership opportunities.

  • SEO & Social Listening: Support SEO for YouTube and website, and leverage insights from social listening to guide campaigns.

  • Community Building: Expand the brand’s presence on platforms like Instagram, YouTube, Facebook, WhatsApp, and emerging channels.

  • Website Management: Oversee website optimisation for better user experience and alignment with brand goals.

  • Performance Marketing: Manage ads, keyword bidding, and product information optimisation across platforms.

Skills & Competencies:

  • Proven digital marketing expertise with knowledge of CPG, D2C, or e-commerce trends.

  • Deep understanding of Gen Z consumer behaviour.

  • Creative thinking with a flair for engaging content.

  • Strong analytical skills to measure and improve campaign performance.

  • Excellent communication skills for effective collaboration.

Requirements:

  • MBA in Marketing/Communications (Preferred institutions: XIC, SIMC).

  • 2–5 years’ experience in digital marketing roles or creative planning within leading digital agencies.

  • Hands-on experience in managing social media, digital campaigns, and e-commerce strategies.

Why Join Us?
Be part of a forward-thinking team that’s shaping the brand’s digital future. Work on high-impact campaigns, innovative strategies, and engage with a diverse online audience.

Apply Now – Take the next step in your digital marketing career and make your mark in the industry.

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