Voice search optimisation

Mastering Voice Search Optimisation: A Guide for 2025

Why It’s Critical

Voice search usage is booming: most voice queries are conversational, local (“best coffee shop near me”), and mobile-based. To win voice-first results—like featured snippets or “position zero”—you need optimized, spoken-language content

1. Use Conversational Long-Tail Keywords

Voice search queries are more like natural speech than typed search. Rather than “voice search optimisation,” people ask:

• “How do I optimise my site for voice search?”

• “What’s the best way to rank for voice searches?”

• Action: Research question-based long-tail keywords using tools like AnswerThePublic, Google’s People Also Ask, and SEMrush

• Answer Questions Concisely

  Voice assistants pull responses from featured snippets. To target them:

  • Use FAQ sections or dedicated Q&A blocks

  • Write answers in 40–50 words, structured with bullet points for clarity

  • 3. Optimize for Local Voice Queries

    Over half of voice searches are local queries like “near me.”

    • Claim and fully optimize your Google Business Profile (NAP, hours, photos)

    • Embed location-based terms naturally in your content (e.g., “best SEO expert in Jodhpur”)

    • 4. Ensure Fast, Mobile-First Performance

      Most voice searches happen on mobile. Optimize your site for:

      • Speed: compress images, minify CSS/JS, implement lazy loading

      • Responsiveness: easy-to-tap buttons, readable fonts, intuitive layout

      • . Leverage Schema & Structured Data

        Use structured data to give context:

        • FAQPage