Website VisaPro Services Pvt Ltd

Web & Google Analytics Analyst – VisaPro Services

Opportunity Overview

Attribute Details
Organization VisaPro Services Pvt. Ltd.
Position Title Web Analytics, Google Analytics Analyst (Job Code: IN130)
Primary Location Hyderabad, Telangana, India (Jubilee Hills / Film Nagar)
Department / Practice Digital Marketing & Web Analytics
Employment Type Full-Time, Permanent
Target Sector Immigration, Legal Services & Global Mobility Tech
Core Technical Stack Google Analytics (GA4), Adobe Analytics / Omniture, CoreMetrics, WebTrends, Click-Path & Conversion Analytics

Digital Analytics & Conversion Optimisation Workflow

The Web Analytics Analyst at VisaPro evaluates global site traffic, monitors conversion funnels, and collaborates with international SEO and marketing vendors to optimise user journeys across multiple web assets:

┌───────────────────────────────────────────┐
│ 1. Tagging & Cross-Vendor Alignment       │ ➔ Partner with US SEO & analytics partners to enforce proper web tracking
└─────────────────────┬─────────────────────┘
                      ▼
┌───────────────────────────────────────────┐
│ 2. Traffic & Click-Path Segmentation      │ ➔ Evaluate global traffic trends, traffic sources, channel attribution & user paths
└─────────────────────┬─────────────────────┘
                      ▼
┌───────────────────────────────────────────┐
│ 3. Conversion & Abandonment Analysis      │ ➔ Analyze drop-off points, funnel friction, & conversion rates across multiple sites
└─────────────────────┬─────────────────────┘
                      ▼
┌───────────────────────────────────────────┐
│ 4. Executive BI & Optimization Delivery   │ ➔ Construct performance dashboards & deliver recommendations to leadership
└───────────────────────────────────────────┘

Key Responsibilities

  • Web Analytics Dashboarding: Design, build, and maintain interactive web dashboards using Google Analytics, CoreMetrics, Omniture, or WebTrends.

  • Conversion Rate & Funnel Optimization: Run customer segmentation, click path analyses, and abandonment studies to pinpoint friction points and boost conversion rates.

  • Global Web Traffic Monitoring: Analyze global site usage patterns, traffic channels, and campaign metrics to evaluate web performance.

  • US Partner & Vendor Collaboration: Coordinate with US-based SEO and web analytics partners to ensure proper tag implementation, data tracking, and continuous strategy alignment.

  • Multisite Outcome & Testing Analysis: Manage web decision-making platforms across multiple domain assets, focusing on search analysis, A/B testing, and outcome tracking.

Qualification Matrix & Technical Skill Stack

Core Requirements

Category Specifications
Domain Experience Proven background in web analytics, conversion rate optimization (CRO), and digital marketing analytics.
Analytics Toolset Strong proficiency in Google Analytics (GA4); exposure to Adobe Analytics (Omniture), CoreMetrics, or WebTrends.
Analytical Capabilities Deep understanding of click-stream tracking, funnel conversion analysis, channel attribution, and user segmentation.
Communication Skills Ability to translate raw web traffic numbers into strategic growth recommendations for executive leadership.
Application Note Candidates must include the job code IN130 in the email subject line when applying.

Key Focus Areas for Interview Preparation

  1. GA4 & Web Funnel Metrics: Be prepared to discuss key web analytics metrics such as Bounce/Engagement Rate, Conversion Funnel Drop-offs, Session Duration, Traffic Attribution Models, and User Acquisition Paths.

  2. Click-Stream & Abandonment Case Studies: Prepare examples demonstrating how you identified user drop-off points on a landing page or web form and implemented tracking fixes that improved conversion rates.

  3. Cross-Domain & Tagging Governance: Review best practices for event tracking, custom dimension setups, Google Tag Manager (GTM) deployments, and cross-domain tracking across multiple websites