Social Media Manager at pop station (the fashion foundry)

About Popstation

Popstation is India’s fashion foundry—building the next wave of creator-led, community-driven fashion brands. With our incubator and accelerator programs, we power startups with strategy, design, manufacturing, marketing, and more.

We’re looking for a content-led brand strategist and growth hacker who can balance creativity with performance to drive results for Popstation and its portfolio brands.

Role OverviewYou’ll be at the intersection of content creation, storytelling, and marketing performance, building engaging narratives while optimising them for growth.

Key Responsibilities:

• Create and execute content strategies for Popstation and client brands across Instagram, LinkedIn, YouTube, and the web.
• Plan and run performance marketing campaigns (Meta, Google, LinkedIn) to drive lead gen and sales.
• Build strong brand narratives, founder stories, community campaigns, and launch strategies.
• Coordinate with designers, copywriters, and video editors to execute content calendars.
• Use tools like Meta Ads Manager, Google Analytics, and Klaviyo to track performance and suggest improvements.
• Work closely with the academy, product, and sales teams to align messaging and positioning.

You Should Have:

• Proven experience in performance marketing + brand storytelling.
• Strong grasp of Instagram + LinkedIn content strategies (bonus if you understand the fashion niche).
• Basic knowledge of ad funnel, CTR, CAC, ROAS, lead gen metrics.
• Experience working in fashion, lifestyle, or early-stage D2C/startups preferred.
• Hands-on with tools like Canva, Google Ads, Meta Business Suite, Shopify, Klaviyo, Notion, etc.
• A growth mindset + creativity + hustle.

Why Join Us:

• Work with the most exciting fashion entrepreneurs in India
• Creative freedom and experimentation are encouraged
• Access to design, trend, and global insight tools
• Be part of building brands from scratch
• Flat, fast-paced startup environment with high ownership

What We Offer: Through our comprehensive incubation and acceleration programs, we take a holistic approach to fashion entrepreneurship. From concept development and prototyping to branding, supply chain management, and distribution strategies, we equip our participants with the skills and knowledge needed for success in today’s fashion ecosystem.

🤝 Collaborative Community / Impactful Partnerships: Central to our ethos is the belief in the power of collaboration and partnerships. We foster a vibrant community of designers, industry experts, and entrepreneurs, all dedicated to sharing insights, fostering connections, and catalysing growth opportunities.

📈 Success Stories: Our track record speaks volumes. Over three years, we’ve supported more than 35 brands and fashion entrepreneurs in turning their visions into reality. From launching successful fashion lines to becoming industry leaders and scaling, our community continues to make waves in the industry.

🔍 Let’s Connect: Are you an aspiring fashion designer, entrepreneur, or fashion enthusiast looking to develop or elevate your brand? Whether you’re seeking mentorship, investment opportunities, or simply want to be part of a dynamic community, I invite you to connect with me and explore how Popstation, TFF can support your journey to success.