Social Media Manager

Role Overview
Soulpresso is seeking a creative and strategic Social Media Manager who is passionate about storytelling through video. If you have a deep understanding of what makes content go viral on platforms like Instagram, YouTube Shorts, and TikTok, and love transforming raw footage into compelling visuals, this role is made for you.

This position combines hands-on content creation with strategic planning — you’ll not only edit and publish high-quality video content, but also drive brand engagement, lead generation, and community growth through informed content planning and social media management.

Key Responsibilities

🔹 Video Content Creation & Editing

• Transform long-form footage (talks, interviews, podcasts) into high-performing short-form content

• Create Instagram Reels, YouTube Shorts, Stories, and TikToks with engaging editing, text overlays, subtitles, and animations

• Ensure every video reflects Soulpresso’s brand, tone, and mission

🔹 Creative Visual Content Design

• Design static posts, carousels, and graphics using Canva, Adobe Illustrator, or similar tools

• Maintain consistent visual branding across all social platforms

🔹 Social Media Management & Strategy

• Develop and manage a robust content calendar for Instagram and other platforms

• Post regularly, monitor analytics, engage with followers, and adapt based on insights

• Stay up to date with algorithm changes and emerging trends to optimize performance

🔹 Content Ideation & Execution

• Pitch bold and creative content ideas aligned with Soulpresso’s purpose

• Execute concepts independently or collaborate with external creatives when needed

🔹 Live Event Coverage

• Attend and cover events in real-time through Stories, Reels, and behind-the-scenes content

• Capture key moments to extend reach and post-event engagement

🔹 Brand Consistency & Voice

• Ensure all posts maintain Soulpresso’s voice, values, and visual identity

• Uphold storytelling integrity in all forms of content

🔹 Analytics & Performance Tracking

• Regularly analyze video performance, post engagement, and follower growth

• Use data to inform strategy, test new formats, and maximize results

Who You Are

• Skilled in video editing using tools like CapCut, Final Cut Pro, Premiere Pro, or similar

• Proficient in design platforms like Canva, Adobe Photoshop/Illustrator

• Deep understanding of Instagram Reels, YouTube Shorts, TikTok trends

• Highly creative and organised with a strong sense of visual storytelling

• Able to manage social channels independently with a data-driven approach

• Passionate about soul-led brands, personal growth, or wellness content is a plus

What We Offer

• A creative, purpose-driven environment

• Freedom to lead content direction and shape social media strategy

• Opportunities to grow with a rising brand

• Remote flexibility and performance-based bonuses (if applicable)

How to Apply
Send us your resume, links to social media work or reels you’ve created, and a short note about why you’re excited to join Soulpresso.