Website Herbal goodnessco

Job Title: Social Media, Influencer & Partnerships Manager
Location: Remote (Easy Apply) – McKinney, TX
Department: Marketing
Reports To: Chief Marketing Officer / Marketing Lead

About Herbal Goodness
Herbal Goodness is a premium provider of organic superfoods and herbal supplements dedicated to empowering global wellness. We give back by donating 10% of our profits to fund the education of African girls through the WAAW Foundation.

We are seeking a Social Media, Influencer & Partnerships Manager to own our influencer and partnership strategy. This role blends creativity, relationship-building, and data-driven marketing to expand our reach, strengthen brand credibility, and drive sales through authentic voices in wellness, nutrition, and lifestyle.

Key Responsibilities

  • Develop and execute Herbal Goodness’ influencer marketing strategy across Instagram, TikTok, YouTube, and wellness communities.

  • Identify, vet, and onboard influencers, ambassadors, and affiliate partners aligned with our brand mission and values.

  • Manage contracts, deliverables, and content calendars for influencer collaborations.

  • Build long-term advocacy programs with micro- and nano-influencers.

  • Track and optimize campaign performance: engagement, reach, referral traffic, conversions, and ROI.

  • Partner with content, community, and data teams to amplify influencer-generated content.

  • Ensure compliance with FTC endorsement guidelines and wellness regulations.

Success Metrics

  • Increase influencer-driven traffic by 25% within 12 months.

  • Deliver 10–15% of new customer acquisition through influencer campaigns.

  • Achieve a 5:1 ROI on influencer marketing investments.

  • Establish 50+ active influencer/affiliate partnerships in the first year.

  • Contribute to 100% revenue growth within the first 12 months.

Qualifications

  • 2–4 years of experience in influencer or partnership marketing (wellness, nutrition, or consumer goods preferred).

  • Strong network of influencer contacts in health, wellness, or lifestyle sectors.

  • Hands-on experience with influencer platforms/tools (e.g., AspireIQ, Grin, Upfluence, Traackr).

  • Excellent negotiation, communication, and relationship management skills.

  • Analytical mindset with proven ability to measure and optimise campaign results.

  • Familiarity with compliance standards for wellness endorsements.

Why Join Us?

At Herbal Goodness, you’ll help shape the external voice of our brand by connecting with authentic advocates and communities. This remote role offers the chance to combine creativity with data-driven influence while making a global social impact.

Apply Now: https://www.glassdoor.co.in/Job/texas-us-jobs-SRCH_IL.0,8_IS1347.htm

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