Social media executive: work from home

Role: Social media executive

Budget: up to 8 LPA

Mode: Remote

Key Responsibilities:

• Content Strategy & Scheduling: Support monthly content planning aligned with marketing and product goals.
• Platform-Specific Content Creation: Craft engaging posts (text, visuals, videos) tailored to LinkedIn, Twitter, YouTube, etc.
• Publishing & Monitoring: Ensure timely publishing and track performance to optimise reach and engagement.
• Community Engagement: Respond to comments and DMs, manage mentions, and build a loyal audience.
• Trend Analysis: Stay on top of industry and platform trends to keep content relevant and timely.
• Team Collaboration: Work with design and marketing teams to ensure cohesive, visually appealing campaigns.
• Performance Reporting: Track key metrics—engagement, reach, traffic, and conversions—and provide actionable insights.
• Brand Consistency: Maintain a consistent tone, style, and visual identity across all content.
• Support Campaigns: Assist in executing brand/influencer partnerships and social-led campaigns.

KPIs for Success:

• Follower Growth (LinkedIn, Twitter, YouTube, etc.)
• Engagement Rate (likes, comments, shares)
• Content Reach & Impressions
• Website Traffic via Social Media
• Lead Generation & Signups
• Response Time to Comments/Messages
• Content Output & Consistency

Must-Have:

• 2-3 years in Social Media Management (preferably SaaS/B2B Tech)
• Deep knowledge of LinkedIn, Twitter, and YouTube best practices
• Strong copywriting & communication skills
• Experience with tools like Hootsuite, Buffer, Later, etc.
• An analytical mindset to measure & improve performance
• Highly organised with strong time management

Nice-to-Have:

• Basic design skills (Canva, Figma, Adobe Suite)
• Short-form video editing experience (YouTube Shorts, Reels)
• Familiarity with influencer marketing
• Knowledge of A/B testing and content repurposing

We’re hiring a Social Media Executive (Remote) with 2–3 years’ experience in B2B/SaaS. Manage LinkedIn, Twitter, YouTube, and drive content strategy, growth, and engagement. Strong copywriting, analytics, and scheduling skills required. Salary up to ₹8 LPA. Apply today!