Social Media Executive

Key Responsibilities: Social Media Executive

• Social Media Executive  Plan, shoot, and edit high-quality Reels and other short-form videos for multiple social media platforms.
• Collaborate with the team to develop innovative and engaging video content that aligns with ongoing campaigns and brand goals.
• Write, storyboard, and produce scripts for engaging and shareable video content.
• Monitor and optimize content performance using analytics tools to ensure maximum engagement and effectiveness.
• Develop monthly content calendars for social media platforms, ensuring timely and consistent posting.
• Edit and enhance video footage using video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or mobile tools like InShot or Canva).
• Create content calendars, schedule posts, and optimize social media activity to increase engagement and drive business results.
• Ensure all video content meets the required specifications for each social media platform, including aspect ratio, format, and length.
• Provide detailed reports on social media metrics and suggest data-driven strategies for optimization.
• Coordinate with influencers and partners to amplify content reach, manage collaborations, and track the impact of influencer-driven campaigns.

Requirements:

• Social Media Executive Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (preferred).
• 2+ years of experience in social media management, content creation, or digital marketing.
• Proven experience in creating viral video content, including Reels and YouTube Shorts.
• Proficiency in video editing software (e.g., Adobe Premiere, Final Cut Pro, Canva, InShot).
• Ability to craft compelling stories and create content that drives engagement.
• Strong writing, communication, and creative skills.
• Knowledge of social media analytics tools (e.g., Google Analytics, Instagram Insights Analytics).
• Basic graphic design skills (preferred, using tools like Canva, Photoshop, or Illustrator).
• Excellent attention to detail and ability to multitask in a fast-paced environment.
• Strong understanding of digital marketing trends and best practices.
• Ability to work independently and as part of a team.
• Proactive, resourceful, and solution-oriented with a positive attitude