Senior Data Analytics Expert – Segmentation at Continental HR Solutions

If you are passionate about advanced data analytics, digital marketing insights, and customer journey optimization, Continental HR Solutions is actively hiring a Senior Data Analytics Expert – Segmentation. This is a full-time, hybrid opportunity to work on high-impact digital analytics and consulting projects, partnering with clients to drive data-led business decisions.

📌 Job Details at a Glance

• Job Title: Senior Data Analytics Expert – Segmentation

• Company: Continental HR Solutions

• Location: Mumbai, Pune, Gurgaon (Hybrid)

• Job Type: Full-time

• Salary Budget: ₹30 LPA

• Experience Required: 8–12 Years

🧩 Role Overview – Senior Data Analytics Expert

As a Senior Data Analytics Expert – Segmentation, you will be responsible for understanding user behavior across digital platforms, evaluating funnel performance, and enabling data-driven optimization strategies. Your insights will directly support personalization, targeting, and digital experience improvement initiatives.

📊 Key Responsibilities – Senior Data Analytics Expert

• Analyze and interpret large, complex datasets using Excel and SQL

• Leverage Adobe Analytics (Analysis Workspace) to evaluate customer behavior and digital funnel performance

• Provide strategic recommendations for journey optimization and digital strategy

• Collaborate with cross-functional teams and client stakeholders to align insights with business goals

• Segment and analyze data across channels, campaigns, and audience dimensions

• Build dashboards and reports to clearly communicate insights and trends

• Support experimentation and personalization initiatives using Adobe Target or similar tools (optional)

• Present findings effectively to both technical and non-technical audiences

🛠️ Required Skills & Experience – Senior Data Analytics Expert

• 8+ years of experience in data analytics, digital analytics, or consulting roles

• Advanced proficiency in Microsoft Excel (pivot tables, lookups, complex formulas, modeling)

• Strong SQL skills for data querying, transformation, and aggregation

• Extensive hands-on experience with Adobe Analytics

• Excellent analytical thinking and problem-solving skills

• Strong consulting acumen with the ability to convert insights into business decisions

• Exceptional communication and stakeholder management abilities

➕ Good-to-Have Skills

• Experience with Adobe Target or other A/B testing platforms

• Strong understanding of data visualization and storytelling principles

• Familiarity with digital marketing KPIs and MarTech tools

• Working knowledge of Python for advanced analytics

• Experience in the banking or financial services domain

• Awareness of data privacy and compliance regulations such as GDPR and CCPA

📋 Additional Requirements (As per Job Poster)

• Ability to start immediately

• 8+ years of experience with Adobe Analytics

• 8+ years of experience in Digital Marketing Analytics

• 8+ years of experience with Python (Programming Language)

🚀 Why Join Continental HR Solutions?

This role offers an opportunity to work on impactful analytics-driven consulting projects, collaborate with experienced professionals, and influence strategic decisions for leading organizations. If you enjoy solving complex problems with data and shaping digital customer experiences, this role is for you.

📨 Apply Now

If you are a data-driven professional with a passion for digital analytics, customer segmentation, and strategic consulting, this is your opportunity to make a significant impact.