• Full Time
  • USA

Website Rugby

Job Title: Marketing Manager, Community Rugby
Reports To: USA Rugby Head of Communications
Location: Remote with National Travel
FLSA Status: Exempt
Type: Full-Time

Position Summary

USA Rugby is seeking a Marketing Manager, Community Rugby to elevate the visibility and impact of rugby across the United States. This collaborative, community-driven role will work closely with the three community councils—Senior Club, College, and Youth & High School—to tell the powerful stories of American rugby, inspire participation, and strengthen the game’s growth nationwide.

The Marketing Manager will lead national community marketing strategies, champion grassroots storytelling, and empower rugby leaders at every level to attract and retain members. This position is essential in driving USA Rugby’s goals of increasing total membership by 10%, improving member retention by 35,000+, and expanding engagement through compelling community content.

Key Responsibilities

Strategic Marketing Leadership

  • Develop and execute a unified national community marketing strategy.

  • Support and align council-level and club-level marketing efforts.

  • Inspire the next generation by leveraging athletes, coaches, and community role models.

Community-Centred Storytelling & Content Creation

  • Create engaging stories highlighting players, referees, tournaments, and events.

  • Build content pipelines to expand digital and social reach.

  • Manage multimedia content with tools like Photoshop, Canva, and CapCut.

Council Collaboration & Support

  • Partner with councils to align messaging while honouring their unique identities.

  • Host regular collaboration sessions with council representatives.

  • Share marketing best practices and performance insights.

Partnership & Sponsorship Marketing

  • Promote community partnerships and sponsorship opportunities.

  • Collaborate with USA Rugby’s commercial team to grow grassroots sponsorship visibility.

Brand Management & Digital Strategy

  • Ensure consistent brand messaging across digital platforms.

  • Manage website content, email campaigns, and national social accounts.

  • Monitor analytics to optimize engagement and growth.

Qualifications

  • Proven success in marketing, communications, or brand strategy (sports/community preferred).

  • Strong storytelling and digital content creation skills.

  • Experience with Photoshop, Canva, and CapCut preferred.

  • Knowledge of the U.S. rugby landscape, including Senior Club, College, and Youth & High School.

  • Skilled in digital platforms, analytics, and project management.

  • Excellent relationship-building and collaboration abilities.

Compensation

  • Salary range: $60,000 – $80,000

  • Full-time, exempt position with national travel required.

Equal Opportunity Statement
USA Rugby is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

If you’re passionate about growing the game of rugby and have the creativity to inspire the next generation of players, apply today to join USA Rugby’s team and help shape the future of American rugby!

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