Website Infosys BPM

Be The Nevegator

Infosys BPM, a global leader in business process management, is currently looking for a Marketing Business Analyst to join their dynamic team in Dallas, TX. This is a full-time, on-site opportunity for professionals with strong analytical and marketing insights skills. If you are passionate about data-driven marketing and want to contribute to business growth through advanced analytics, this could be the right role for you.

About Infosys BPM

Infosys BPM is a subsidiary of Infosys, a global IT leader. With a strong presence across industries, Infosys BPM helps businesses reimagine digital operations, enhance efficiency, and unlock new growth opportunities. The company fosters innovation, diversity, and continuous learning, making it one of the most trusted employers worldwide.

Role: Marketing Business Analyst

As a Marketing Business Analyst, you will partner with the Business Direct Marketing team to support campaign analytics, performance reporting, and dashboard enhancements. This role involves working with large and complex datasets, transforming raw data into actionable insights, and delivering high-impact visualizations that drive marketing strategies.

You will be responsible for executing advanced analytics initiatives, optimizing marketing campaigns (email, SMS, direct mail), and providing recommendations that directly influence sales targets and customer engagement.

Key Responsibilities

  • Partner with marketing teams to enhance existing Power BI dashboards and create new ones.

  • Translate marketing performance questions into in-depth SQL data research.

  • Deliver insightful analytics and recommendations for campaign optimisation.

  • Support complex cross-functional analytics projects across business units.

  • Gather, analyze, and interpret diverse datasets to forecast outcomes.

  • Develop executive dashboards in Tableau/Power BI for clear storytelling.

  • Create reports, charts, and visualisations to communicate insights.

  • Strengthen relationships between analytics and marketing stakeholders.

Required Qualifications

  • Bachelor’s degree in a quantitative field (Finance, Economics, Statistics, Computer Science, Marketing Information Systems, etc.).

  • 2–6 years of experience in business analytics, data analysis, or management consulting.

  • Strong skills in SQL with experience handling large datasets.

  • Hands-on expertise in Tableau or Power BI for dashboard creation and optimisation.

  • Experience in data wrangling, query development, and campaign performance analysis.

  • Excellent storytelling, communication, and collaboration skills.

  • Proactive problem solver with attention to detail.

Preferred Qualifications

  • Experience in Snowflake and GitHub.

  • Knowledge of hypothesis testing, A/B testing, and statistical significance.

  • Familiarity with identity graphs and advanced data segmentation.

  • Industry experience in high-tech, telecom, or software sectors.

Location & Work Type

📍 Dallas, TX
🕒 Full-time | On-site

Why Join Infosys BPM?

  • Work with a global leader in business process management.

  • Opportunity to drive impactful marketing campaigns with data analytics.

  • Collaborative and growth-oriented work environment.

  • Exposure to cutting-edge tools and technologies in analytics and marketing.

How to Apply

If you have the skills and passion for data-driven marketing, this is your chance to join a global organisation.

👉 Apply directly through Infosys BPM careers or connect with the hiring team on LinkedIn.

Final Thoughts

This role is ideal for data-driven professionals who can bridge the gap between analytics and marketing strategy. If you want to be part of a company that values innovation and offers opportunities for growth, Infosys BPM is the right place for you.

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