Website HP

Marketing Data Scientist – HP Inc.

Company: HP Inc.
Division: Advanced Analytics Group
Job Family: Data & Information Technology
Location: Bengaluru, Karnataka, India
Experience Level: 3 to 5 Years
Relocation Offered: Yes
Industry: Information Technology, Consumer Electronics & Printing Solutions
Core Tech Stack: R, Python, Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), Shiny, Streamlit, Flask, React, Distributed Cloud Platforms

Role Overview

HP Inc. is hiring a Marketing Data Scientist (3–5 years of experience) within its global Advanced Analytics group based in Bengaluru.
In this role, you will apply statistical modelling and machine learning to solve complex marketing analytics challenges. Your core focus will be end-to-end development, evaluation, and optimisation of Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA) frameworks to measure media impact and optimise global marketing spend. Additionally, you will build interactive web applications (Shiny, Streamlit, React) to communicate data insights to senior leadership.

Key Responsibilities

  • Marketing Analytics & Spend Optimisation: Build, validate, and optimise statistical models (MMM and MTA) to measure campaign performance, incrementality, and return on ad spend (ROAS) across media channels.
  • Web App & Dashboard Architecture: Design and build data science web applications using frameworks such as Shiny, Streamlit, Flask, or React to deploy interactive decision tools for marketing stakeholders.
  • Exploratory Analysis & Modelling: Process, clean, and analyse complex multi-channel marketing datasets using R and Python on distributed cloud computing platforms.
  • Executive Data Storytelling: Translate technical statistical outputs into compelling visual narratives and present recommendations directly to high-level managers and senior leadership.
  • Cross-Functional Collaboration: Partner with lead Data Scientists and Data Engineering teams to build scalable analytics pipelines and data products.

Required Qualifications & Competencies

  • Education: Bachelor’s or Master’s degree in Mathematics, Economics, Computer Science, Statistics, or a related quantitative discipline.
  • Experience: 3 to 5 years of professional or post-graduate research experience in data science and statistical modelling.
  • Core Technical Skillset:
    • Languages: High proficiency in R and Python for statistical modelling, data manipulation, and data visualisation.
    • Domain Expertise: Hands-on experience developing and optimising Multi-Touch Attribution (MTA) and Marketing Mix Models (MMM).
    • App Frameworks: Familiarity with web application frameworks such as Shiny, Streamlit, Flask, or React.
    • Cloud & Big Data: Practical experience utilising distributed cloud-computing platforms for data science workloads.
  • Soft Skills: Outstanding written and verbal English communication skills with proven data storytelling capabilities.

Role Summary

Attribute Details
Job Title Marketing Data Scientist
Company HP Inc.
Organisation Advanced Analytics Group
Location Bengaluru, Karnataka, India
Required Experience 3 to 5 Years
Primary Focus Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), Media Spend Optimisation
Core Stack R, Python, Shiny, Streamlit, Flask, React, Cloud Analytics Platforms
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