Website GroundTruth
đź“Ť Location: India (Remote)
đź’Ľ Position: Senior Data Analyst
About GroundTruth
GroundTruth is a global leader in location-based marketing and data intelligence. Our mission is to help brands connect with consumers in meaningful ways through real-world insights. We combine advanced analytics, technology, and location data to drive smarter business decisions.
As part of our growing analytics organization, you’ll play a key role in turning raw data into actionable insights that help teams innovate, improve performance, and make strategic business decisions that move the company forward.
About the Analytics Team
The Analytics Team at GroundTruth provides critical analytical support across multiple departments — including Product, Engineering, Business Development, and Ad Operations. Our goal is to deliver scalable analytical solutions, define key performance metrics (KPIs), and provide insights that drive product and business growth.
This is an exciting opportunity for someone who enjoys working with large, complex datasets, thrives in a fast-paced environment, and wants to develop expertise in cutting-edge data tools and techniques.
You’ll be part of a dynamic team that uses data to understand human behavior in the real world — leveraging AWS infrastructure (Redshift, S3, Athena) and location-based data to drive measurable business outcomes.
Key Responsibilities
As a Senior Data Analyst, you will:
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Define measurable metrics and KPIs for analyzing complex business problems.
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Own entire analytical workstreams, generating actionable insights independently.
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Identify and solve problems through data-driven analysis.
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Develop hypotheses, conduct root cause analysis, and present findings to stakeholders.
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Collaborate closely with data science and data engineering teams to align on best coding and automation practices.
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Partner with product and business teams to translate business objectives into analytical frameworks.
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Create impactful visualizations and dashboards using tools such as Tableau, Looker, or QuickSight.
You’ll also be expected to transform data into storytelling — crafting clear narratives supported by numbers and visuals that influence decision-making across the company.
Minimum Qualifications
Technical Skills (Must-Have):
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Bachelor’s degree (B.Tech or equivalent) in Computer Science, Statistics, Mathematics, Economics, or a related field.
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4–6 years of experience in data analysis, statistics, or business analytics.
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Strong command of SQL for data querying and manipulation.
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Proficiency in Python or R for scripting and automation.
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Solid foundation in statistical methods and quantitative analysis.
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Hands-on experience with data visualization tools like Tableau, Looker, or QuickSight.
Other Key Skills:
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Ability to recognize patterns and trends, and translate them into insights.
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Strong storytelling ability — explaining complex data with clarity and confidence.
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Proven experience in root cause and investigatory analysis.
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Eagerness to learn new technologies, databases, and analytical techniques.
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Excellent communication and collaboration skills across functions.
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A proactive mindset to help team members enhance their technical knowledge.
Preferred Qualifications (Nice to Have)
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Cross-functional experience in software development or data engineering.
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Experience handling large-scale datasets and optimizing performance.
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Familiarity with AWS analytics infrastructure — including Redshift, S3, Athena, and Boto3.
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Basic understanding of machine learning concepts and predictive modeling.
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Experience with geo-spatial analysis tools like POSTGIS or QGIS.
Why Join GroundTruth?
At GroundTruth, we value people and culture as much as technology and data. We offer a work environment that encourages innovation, learning, and collaboration — along with competitive benefits designed to help you thrive personally and professionally.
Employee Benefits include:
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Flexible time off (earned leave, sick leave, holidays, birthday leave)
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Health insurance coverage for you, your family, and parents
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Catered breakfast, lunch, snacks, and beverages (for office-based employees)
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Free tele-medicine consultations and health discounts
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Gym, wellness, and childcare reimbursements
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Pet care and education reimbursement programs
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Internet and cell phone bill reimbursements
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Birthday treats and performance-based rewards
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Employee Provident Fund & National Pension System benefits
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Creche and co-working space reimbursement options
Who We’re Looking For
We’re seeking a data-driven storyteller — someone who can find meaning in numbers, uncover patterns others miss, and translate insights into business impact. If you are curious, analytical, and ready to shape how data drives business success, GroundTruth is the place for you.
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