Digital Marketing Trainee/Executive

The Position:

Digital Marketing Executive/Trainee 

 

Location:Digital Marketing Trainee

Digital Marketing Trainee Pune, India

 

Company Profile:Digital Marketing Trainee

Digital Marketing Trainee – As a subsidiary of Denmark based Scan-Group, our history in shipping and logistics dates to 1969. From Scan-Group, Shipco Transport was founded in 1988 and has organically grown into one of the world’s leading neutral NVOCCs. Headquartered in Chatham, Digital Marketing Trainee New Jersey, Shipco Transport operates more than 90 offices in over 30 countries across 5 continents and employs over 2,200 people. Our company’s truly intermodal character offering Air Freight, LCL and FCL Ocean Freight services, uniquely positions Shipco as a go-to provider of worldwide transportation solutions

 

Job Description:

The Digital Marketing Executive/Trainee will be responsible for executing and optimizing the presence of Brand Shipco across owned and paid Digital Channels

 

Principal tasks:

Content Optimization & ODigital Marketing Traineeperations:

· Assisting with publishing and editing articles on the Media section

· Conducting content audits across channels and implementing the changes suggested

· Work closely with the CORP team in New Jersey

Social Media and ORM:

· Scheduling and posting content across various social media platforms in-line with the strategy outlined by Corporate Marketing Team

· Engaging with followers, responding to comments and messages

· Monitoring social media analytics and reporting on performance

· Monitoring reviews online and assisting with ORM (Online Reputation Management)

· Keeping an eye on Competitor handles and Industry trends

SEO Support:

· Conducting basic keyword research

· Optimizing content for search engines (On-Page/Off-Page)

· Building internal backlinks and managing the Media Section structure

Email Marketing:

· Assisting in designing and sending email campaigns with close coordination with the Graphic Design team

· Identifying deviations and errors to ensure adherence to guidelines

· Auditing email subscriber lists and segmentations

· Analyzing email campaign performance metrics

Data Analysis and Reporting:

· Gathering and analyzing data from various digital marketing tools and CRM

· Preparing reports on campaign performance and key metrics

General Administrative Tasks:

· Maintaining digital marketing asset library

· Staying updated on current digital marketing trends and best practices

 

Ideal Candidate:

· Strong understanding of digital marketing concepts and channels

· Basic proficiency with social media platforms and CMS

· Excellent written and verbal communication skills

· Familiarity with web analytics tools like Google Analytics

· Basic knowledge of SEO principles

· Strong attention to detail and ability to work independently and collaboratively

· Proficient in Microsoft Office Suite and Adobe Photoshop

· Proficient in HTML and CSS

· Willing to work in Europe and US time zones

 

Qualifications:

Digital Marketing Trainee

· Any Graduate with experience in Digital/Content Marketing

OR

· BBA/Equivalent in Marketing with an internship experience in Digital/Content Marketing

 

Benefits:

Shipco Transport offers competitive salaries, great working conditions, excellent workmates, a social atmosphere, and fantastic opportunities for the right candidate.

Interview Process:Digital Marketing Trainee

Round 1: Telephonic screening by Marketing Team

Round 2: Technical Screening (Photoshop, HTML, CSS) + English Proficiency

Round 3: HR interaction

 

Please Note: The candidate will be placed with our Marketing Team in Pune under Shipco IT Pvt. Ltd.Digital Marketing Trainee