Looking to build your career in data analytics, OTT analytics, video performance reporting, and sports media intelligence? The latest Data Analyst – Videos opportunity at Cricbuzz could be the perfect role for professionals experienced in Google Analytics (GA4), CleverTap, dashboard reporting, audience analytics, social media insights, and AI-powered data analysis. This role offers an exciting opportunity to work with video programming, content strategy, digital engagement, and live sports analytics in a fast-paced cricket media environment.

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📌 Job Overview

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📖 About Cricbuzz

Cricbuzz is one of India’s leading cricket and sports content platforms, delivering live scores, match updates, cricket news, analysis, and engaging digital video content for millions of users worldwide.

Cricbuzz Studios focuses heavily on:

• Video Programming
• Digital Content Production
• Audience Engagement
• Sports Analytics
• Video Monetisation
• OTT & Social Media Distribution

The company is currently hiring a Data Analyst – Videos to strengthen its video analytics and business intelligence capabilities.

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🎯 About the Role – Data Analyst – Videos

The Data Analyst – Videos role is designed for professionals who can combine:

• Data Analytics
• Business Intelligence
• Content Insights
• Dashboard Reporting
• Strategic Decision-Making

This role sits at the intersection of:

• Content
• Product
• Marketing
• Technology
• Video Production

The selected candidate will help leadership teams make smarter, data-driven decisions related to:

• Video Strategy
• Audience Engagement
• Content Performance
• Sponsorship Analytics
• Subscription Growth
• Monetisation

This is not just a reporting role. Cricbuzz is looking for someone who can interpret data in a business context, influence strategy, and build scalable analytics frameworks.

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🛠️ Key Responsibilities – Data Analyst – Videos

📊 Analytics & Insights

The candidate will:

• Analyse video consumption patterns across platforms
• Monitor key performance indicators (KPIs)
• Translate raw data into actionable insights
• Support leadership with performance reporting

Important KPIs Include

• Views
• Watch Time
• Retention Rate
• Completion Rate
• CTR (Click Through Rate)
• DAU/MAU Impact
• Sponsorship Deliverables
• Engagement Metrics

Platforms Covered

• Mobile App
• Web
• Connected TV (CTV)
• Social Media Platforms

The analyst will also support performance reviews for:

• IPL Campaigns
• ICC Events
• Bilateral Cricket Series
• Sponsored Video Campaigns

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📱 Social Media & Distribution Reporting

The selected candidate will:

• Track video performance across social media platforms
• Analyse content virality and shareability
• Study audience cohort behaviour
• Improve audience engagement strategies

Platforms Included

• YouTube
• Instagram
• X (Twitter)
• Other Social Platforms

The role requires close collaboration with social and video teams to improve:

• Reach
• Retention
• Engagement
• Content Performance

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⚙️ Tools & Platform Expertise

Candidates will work extensively with analytics and reporting tools such as:

• Google Analytics (GA4)
• CleverTap
• YouTube Studio
• Meta Insights
• X Analytics
• App Store Analytics
• Play Store Analytics
• OTT/CTV Reporting Dashboards

Additional Responsibilities

• Serve as the internal POC for analytics vendors
• Participate in tool capability discussions
• Support renewals and commercial evaluations
• Assist with analytics tool optimisation

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🔄 Data Engineering & Automation

The role also includes data engineering and automation responsibilities.

Key Tasks

• Build structured data pipelines
• Automate recurring reports
• Reduce manual reporting processes
• Ensure data consistency and accuracy
• Create self-serve dashboards for stakeholders

AI & Automation Usage

Candidates will use AI-powered tools for:

• Forecasting
• Reporting Optimisation
• Anomaly Detection
• Workflow Automation

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🤝 Cross-Functional Collaboration

The analyst will work closely with multiple departments including:

• Video Programming
• Production
• Product Teams
• Marketing Teams
• Subscription / D2C Teams

Additional Responsibilities

• Support A/B testing
• Measure campaign performance
• Benchmark content performance
• Analyse:
  • Live Content
  • VOD Content
  • Short-form Videos
  • Studio Content

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📈 Strategic Support

The selected candidate will also contribute to strategic business decisions.

Responsibilities Include

• Forecasting tournament performance
• Identifying high-performing content formats
• Supporting subscription growth strategies
• Preparing leadership-level presentations
• Creating data-backed business narratives

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✅ Required Skills & Qualifications

Candidates applying for this role should have:

• 3–4 years of experience in Data Analytics
• Experience in OTT, Media, Sports, or Digital Content industries
• Strong hands-on experience with:
  • Google Analytics (GA4)
  • CleverTap
  • Advanced Excel
  • PowerPoint Storytelling
• Strong understanding of social media analytics
• Experience building automated dashboards
• Knowledge of reporting systems and data pipelines
• Ability to work in fast-paced live sports environments
• Familiarity with AI-assisted reporting tools

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🌟 Preferred Qualifications – Data Analyst – Videos

Candidates with the following skills will have an added advantage:

• Experience in OTT or Sports Broadcasting Analytics
• Knowledge of SQL
• Familiarity with BI Tools
• Knowledge of Data Visualisation Platforms
• Passion for Cricket
• Understanding of global cricket ecosystems

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💡 Why This Role is Exciting

This opportunity is ideal for professionals interested in:

• Sports Analytics
• OTT Analytics
• Video Intelligence
• Audience Analytics
• Digital Media Reporting
• AI-Powered Analytics
• Content Monetisation

The role offers exposure to:

• Live Sports Analytics
• Cricket Audience Behaviour
• Real-Time Content Insights
• Large-Scale Digital Campaigns
• Video Performance Strategy

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🚀 Career Growth Opportunities

Working with Cricbuzz can help professionals gain expertise in:

• Media Analytics
• Sports Data Intelligence
• Dashboard Development
• AI-Based Reporting
• Video Monetisation Analytics
• Audience Intelligence
• Cross-platform Content Analytics

This experience can open future opportunities in:

• OTT Platforms
• Streaming Companies
• Sports Media Firms
• Product Analytics
• Marketing Analytics
• Business Intelligence

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🧠 Important Skills for Success

Candidates who succeed in this role usually possess:

• Analytical Thinking
• Business Understanding
• Data Storytelling Skills
• Dashboard Reporting Expertise
• Communication Skills
• Attention to Detail
• Strategic Thinking
• Problem-Solving Abilities

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🔗 Apply Now

Interested candidates can apply through the official Cricbuzz careers/job application portal and explore this exciting opportunity in sports media analytics and digital intelligence.