Website MSMEx

Location: Remote / Flexible
Company: MSMEx
Experience: 4–6 years
Employment Type: Full-Time

About MSMEx

At MSMEx, we’re on a mission to empower MSMEs (Micro, Small, and Medium Enterprises) across India with knowledge, technology, and insights that help them grow and scale sustainably. Our digital platform provides expert mentorship, business learning, and actionable insights that transform how entrepreneurs operate.

To further strengthen our data-driven decision-making culture, we are looking for a highly skilled and motivated Data Analyst who will own, design, and drive the company’s data analytics function. This is an exciting opportunity for someone who thrives in a fast-paced, product-oriented environment and enjoys building data systems that fuel intelligent business and product decisions.

Role Overview

The Data Analyst at MSMEx will play a pivotal role in designing, implementing, and maintaining the analytics ecosystem that powers the organization’s operations. You will be the go-to person for all things data — from architecting analytics frameworks to extracting insights that inform strategic decisions.

As part of our growing data team, you’ll work closely with Product, Technology, and Business teams to ensure that every decision is backed by data. You’ll also have the opportunity to shape how MSMEx captures, processes, and utilizes information across platforms.

We are seeking a self-starter — someone who can work independently, think critically, and anticipate data needs before they arise.

Key Responsibilities

  • Build and lead the analytics framework: Design processes and systems for metrics tracking, analytics, experimentation, and user insights.

  • Data governance and consistency: Drive alignment across teams by establishing standardized metrics and data definitions, ensuring reports are actionable and accurate.

  • Product & growth insights: Use data to assess and strengthen Product-Market Fit, identify growth opportunities, and test new hypotheses through experimentation.

  • Experimentation & optimization: Set up and manage A/B tests and other experiments to understand user behavior, measure the impact of product changes, and optimize engagement.

  • Reporting & visualization: Develop business dashboards and reports using tools such as Metabase, Mixpanel, and Google Analytics to make insights accessible and intuitive.

  • Cross-functional collaboration: Partner with engineering, marketing, and business teams to define key performance indicators (KPIs) and ensure that the right data is being captured and analyzed.

  • Leadership & mentorship: Build and mentor a small data team, establish best practices, and promote a culture of analytical thinking within the organization.

Tools & Technologies

We expect you to be hands-on with the following tools and technologies:

  • Languages: Python, SQL

  • Analytics Platforms: Mixpanel, Google Analytics, CleverTap, App Analytics, Metabase

  • Other Tools: Excel / Google Sheets, A/B testing tools, Data visualization platforms

Experience with API data integration, automation scripts, or business intelligence platforms will be a plus.

Skills & Qualifications

  • Education: B.Tech / M.Tech in Computer Science, Engineering, or related field (Tier 1 or Tier 2 institute preferred)

  • Experience: 4–6 years in a data analytics role within a product-oriented company

  • Strong command of Python and SQL for data analysis and automation

  • Proven ability to translate data into actionable insights and business impact

  • Strong understanding of key business metrics such as Cohorts, Engagement Cohorts, LTV, ROAS, and ROE

  • Excellent communication skills — able to collaborate with technical and non-technical stakeholders alike

  • High degree of organization, attention to detail, and problem-solving mindset

  • Familiarity with data pipelines, tracking frameworks, and experimentation design

  • Ability to handle and build solutions for cross-functional data requirements

Bonus: Certifications or training in Data Analytics, Data Science, or Visualization will be considered an added advantage.

Why Join MSMEx?

  • Make real impact: Your work will directly influence strategic decisions that affect thousands of MSMEs across the country.

  • Autonomy & innovation: We value creativity and initiative — you’ll have the freedom to experiment and innovate.

  • Collaborative environment: Work alongside passionate product builders, engineers, and entrepreneurs.

  • Growth opportunities: MSMEx is scaling fast, and this role offers significant learning and leadership opportunities.

  • Flexible work culture: We prioritize outcomes over hours — remote-friendly with a results-driven approach.

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