Website Zoom

About the Role

Zoom is seeking a strategic, creative, and audience-obsessed Content Strategist to lead content experiences for small businesses and solopreneurs. In this role, you’ll shape how Zoom communicates its mission — helping entrepreneurs and small teams grow with an AI-first platform that simplifies work and life.

As the Content Strategist for SMB and Solopreneur audiences, you will bring Zoom’s stories to life through high-impact campaigns, thought leadership content, and engaging digital experiences. You’ll guide every part of the content journey — from awareness and engagement to adoption and retention — ensuring that every piece of content reflects Zoom’s brand voice and delivers measurable results.

This is an opportunity to join a fast-moving, collaborative marketing team that connects brand engagement to business growth through powerful storytelling and data-driven insights.

Key Responsibilities

1. Strategy & Narrative Development

  • Build and own a comprehensive content strategy that positions Zoom as the trusted growth partner for small businesses and solopreneurs.

  • Translate Zoom’s brand vision into compelling narratives that drive awareness, engagement, and customer loyalty.

  • Design content journeys across the funnel — from thought leadership and brand storytelling to product education and customer success.

2. Content Creation & Editorial Excellence

  • Lead development of high-quality content assets — including blogs, guides, whitepapers, case studies, research reports, videos, and interactive experiences.

  • Manage editorial workflows, brief creative partners, and ensure brand consistency across all content channels.

  • Apply SEO and AEO best practices to ensure discoverability and organic reach.

  • Maintain an organized content management process using platforms like Optimizely, ensuring metadata accuracy and version control.

3. Cross-Functional Collaboration

  • Work closely with Integrated Marketing, Product Marketing, Social Media, Communications, and Customer Advocacy teams.

  • Align storytelling across all touchpoints to deliver a unified customer experience.

  • Integrate customer proof points, success stories, and testimonials into content to build credibility and emotional connection.

4. Performance Measurement & Optimization

  • Define clear content success metrics, track performance across channels, and use data-driven insights to refine strategy.

  • Partner with Marketing Operations to analyze engagement and conversion trends.

  • Continuously optimize message resonance, format effectiveness, and audience impact.

Qualifications & Skills

  • 6–8 years of experience in content marketing, content strategy, or editorial roles.

  • Proven understanding of SMB and solopreneur mindsets — from startup growth challenges to digital adoption trends.

  • Experience in creating integrated content strategies that span research, storytelling, and product marketing.

  • Excellent writing, editing, and communication skills with a sharp eye for detail and brand alignment.

  • Strong collaboration skills with experience working cross-functionally.

  • Analytical mindset with the ability to connect creative storytelling to measurable outcomes.

  • Familiarity with Content Management Platforms (Optimizely a plus) and data analytics tools.

Why Join Zoom?

At Zoom, we’re more than a video conferencing company — we’re building an intelligent collaboration ecosystem that empowers people and businesses to achieve more together. As part of our award-winning workplace culture, you’ll find opportunities to stretch your skills, experiment with new ideas, and contribute to projects that shape the future of hybrid work.

We offer:

  • Competitive compensation ($76,800 – $186,200 base range)

  • Bonuses and equity based on performance

  • Comprehensive health and wellness benefits

  • Hybrid and remote working options

  • Career growth and learning opportunities

  • Inclusive, diverse, and supportive team culture

Additional Details

  • Application Deadline: November 13, 2025

  • Work Type: Hybrid / Remote (based on location)

  • Location: Flexible across the U.S.

Zoom is committed to fair hiring practices and equal opportunities for all candidates. If you require accommodation during the hiring process, please contact our team for assistance.

Apply Now

📍 Visit: zoom.us/careers
🔗 Position: Content Strategist – Small Business & Solopreneurs
Join us in shaping stories that inspire growth, connection, and innovation.

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#ZoomCareers #ContentStrategist #MarketingJobs #Storytelling #SMBMarketing #ContentMarketing #RemoteJobs #DigitalStrategy #CreativeRoles #NowHiring

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