Business Analyst – Marketing Platform Ops Job at Novartis India (Hyderabad) – Apply Now

Are you looking for a Business Analyst job in Hyderabad with a global pharmaceutical leader? Novartis is hiring a Business Analyst – Marketing Platform Operations (Manager / Senior Manager) in the Greater Hyderabad Area. This opportunity is ideal for professionals with 5–12 years of experience in CRM platforms, digital transformation, and enterprise IT programs.

In this role, you will help shape the future-state CRM capabilities as part of a global transformation initiative in the pharmaceutical sector. You will collaborate with international stakeholders, product owners, and delivery teams to gather requirements, redesign processes, and deliver high-quality functional solutions that support global commercial operations.

This role provides a unique opportunity to work with advanced CRM platforms such as Salesforce or Veeva, while contributing to large-scale transformation initiatives that support healthcare innovation.

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About Novartis

Novartis is one of the world’s leading pharmaceutical companies dedicated to reimagining medicine to improve and extend people’s lives. Headquartered in Switzerland, Novartis focuses on innovative therapies, advanced medicines, and digital healthcare solutions.

The company operates globally with a strong commitment to scientific innovation, patient-focused healthcare solutions, and digital transformation across its commercial and research operations. Novartis continues to invest in technology-driven platforms to improve customer engagement, data insights, and healthcare outcomes.

Working with Novartis provides employees with the opportunity to collaborate with global experts while contributing to impactful projects that advance the future of healthcare.

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Job Overview

Job Title: Business Analyst – Marketing Platform Ops
Company: Novartis India
Location: Greater Hyderabad Area, India
Experience: 5–12 Years
Role Level: Manager / Senior Manager
Employment Type: Full-Time

The Business Analyst will serve as the bridge between business strategy, CRM platforms, and digital transformation initiatives. The role focuses on gathering and analysing requirements, supporting CRM configuration, and ensuring the successful delivery of digital solutions across international markets.

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Key Responsibilities

1. Business Requirement Analysis

• Gather and document business requirements from international and regional stakeholders

• Analyse requirements for future-state CRM processes

• Translate business needs into clear, structured, and testable functional specifications

2. Process Redesign & Transformation

• Support business process redesign workshops

• Ensure alignment with global standards, regulatory compliance, and best practices

• Validate future-state process designs against business objectives

3. CRM Platform Configuration

• Translate requirements for Salesforce or Veeva CRM configuration

• Support the implementation of customer engagement capabilities

• Maintain traceability between requirements and system configurations

4. Agile Product Delivery

• Collaborate with Product Owners and delivery teams

• Create user stories and acceptance criteria

• Participate in Agile ceremonies such as:

  • Sprint planning

  • Backlog refinement

  • System demos

5. Testing & Quality Assurance

• Support User Acceptance Testing (UAT) preparation

• Validate test cases and review defects

• Ensure final solutions meet business expectations and compliance requirements

6. Stakeholder Collaboration

• Act as the main point of communication between business teams, product management, and delivery teams

• Facilitate collaboration across international markets

• Collect feedback and refine requirements through iterative improvement

7. Documentation & Knowledge Management

• Maintain detailed documentation, including:

  • Business requirements

  • Process maps

  • Functional specifications

  • Release notes and training materials

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Essential Skills & Qualifications

Candidates applying for this Business Analyst job at Novartis should possess strong analytical abilities and experience in enterprise digital transformation programs.

Education

• Bachelor’s degree in Science, Engineering, or Business Administration

Experience

• 5–12 years of experience as a Business Analyst

• Experience working in CRM, enterprise IT, or digital transformation initiatives

• Familiarity with Agile/Scrum methodologies

Core Skills

• Requirements analysis and documentation

• Business process mapping and redesign

• Functional specification development

• Stakeholder communication and management

• Agile delivery and collaboration

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Preferred Skills

The following qualifications will be an advantage:

• Experience with CRM platforms such as Salesforce or Veeva

• Knowledge of pharmaceutical industry processes

• Experience in commercial excellence programs

• Understanding of AI/ML-driven CRM use cases, such as:

  • Next-best-action recommendations

  • Predictive targeting

  • Engagement analytics

Professionals who can translate business insights into data-driven CRM solutions will add significant value to this role.

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Why Join Novartis?

Working with Novartis offers professionals the chance to contribute to healthcare innovation while growing their careers in a collaborative and inclusive environment.

Key Benefits

• Opportunity to work on global digital transformation programs

• Collaboration with international teams and stakeholders

• Exposure to advanced CRM technologies and AI-driven analytics

• A culture built on innovation, inclusion, and purpose-driven work

• Strong support for career development and professional growth

At Novartis, employees play a key role in transforming healthcare and improving patient outcomes worldwide.

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How to Apply

If you have experience as a Business Analyst in CRM or digital transformation projects, this Hyderabad-based opportunity at Novartis could be the next step in your career.

Interested candidates should review the full job details and apply through the official job portal or job listing page.